Art of Sport, Sneaker Culture 

With athletes using the tunnel entrance as a runway, they are introducing younger audiences to not only their personal style but luxury brands they wouldn't know. We took this narrative to introduce our Game changer B to the merging worlds of lux fashion and sport. Focusing on highlighting our core sport styles with new lux materials, we made sure to pay homage to our traditional sport roots creating a new lace dubre to keep the sport vibes on these elevated models.

With our consumer headed to a more fashion sport vibe we mixed our core sport colors like Converse Green and Converse Red with traditional fashion colors like Rugged Brown, Lavender Trek and Horizon Pink. In addition of modern Pops like Bananas and Sour Glow, this new pallet supports our brands legacy with a modern twist.

Using or core canvas mixed with materials like Nubuck and kid suede give an elevated and sophisticated twist to our core sport styles.